Let's say you have people following you on LinkedIn, Facebook, Instagram, and Tik Tok. Well, you have an opportunity to engage with that person four different times in one day, at least. When they're on LinkedIn in the morning, they see one aspect of your company in one piece of content that's more professional.
When they see you on Facebook during lunch, they might see something a bit more fun and shareable. On Instagram they see a gorgeous photo of your product. Then while on the bus back home, they get to see your creative team doing something really fun for Tik Tok. You have an opportunity to engage with people the way that they want to be engaged with on that platform. Rather than them seeing the same thing four different times and saying, "Oh, I already saw this on LinkedIn", scroll, or "I saw this on Instagram", scroll.
They're going to see you again, but they're going to see something different. Creating content that is platform specific is a fantastic way to get people to think, "Oh wait, they post different things on Instagram. I should follow them there." Or, "Oh, they're producing really hilarious stuff on Tik Tok. Let's check them out." Creating platform-specific content is a fantastic way to increase engagement with your followers online.
Think about this, what types of content do you typically engage with on each specific platform? Let us know down in the comments