It doesn’t matter who you are, you’re probably not the only one talking about a particular subject online.
There are many others out there also producing content in your space. Finding who those people are and where they’re communicating is critical when wanting your content to reach the right people.
This is something that not all companies we work with know or are doing. However, the ones that do, are really winning and creating content that organically gets high views without having to pay to promote the content.
I’m really curious to know how you are finding your communities online. Comment on this video and let us know.