There are three major reasons why you should approach your content creation, in bulk.
First: A campaign approach guarantees a large number of deliverables with cohesive messaging plus the opportunity to release related content that builds on itself over time and that creates a more engaging brand journey.
Second: is that it’s much more cost effective to produce content this way. You’ll approach video and photoshoots with the intention of creating many different pieces of content to be released over a set period of time. You just need to go into production with that strategy.
The third reason is that by batch producing all the content you need beforehand you can automate its publication. This frees you up to focus on your other marketing goals while still engaging with your community without having to wonder what to post that day.
Creating content for social media shouldn’t be a headache. Being strategic makes it easier to post consistently and grow your following.